by Melissa Ward | Marketing
If your brick and mortar store front depends on local business – then your web site needs to be found in local search engines. Not only should you use your city, town and county in the title bar of your web page and have you physical address in the content, but...
by Melissa Ward | Marketing
What Can You Do With all That Content? There are many of us who post blogs or record podcasts (audio) and video posts. The question is, now that you have all of that valuable content, what can you do with it? First, let me start off by saying that I am not suggesting...
by Melissa Ward | Marketing, Social Media Markeing
What initially seemed like a web site for the nosey (or the really bord) Twitter has become a social networking giant…. How so? A few times a day you can post to your twitter account – let people know what you are up to, what blog you just posted, what...
by Melissa Ward | Marketing
Due to the nature of my business I keep myself in the public eye, so to speak, through advertising and marketing online. I like knowing that I am accessible to my clients and the people / businesses that can gain knowledge and insight into how to better marketing...
by Melissa Ward | Business Development, Marketing
While there may be hundreds or thousands of people who share your “job title” there is only one person who does what you do – YOU! How do you define what you do to others? How do you make yourself stand out in the crowd? Step 1 – Define your purpose. What is it...
by Melissa Ward | Business Development, Marketing, Social Media Markeing
Best Buys “Blueshirtnation.com” employee social networking site is an excellent example for other corporations to follow. The site has resulted in not only greater employee participation in marketing and management, but has reduced employee turnover,...
