by Melissa Ward | Marketing
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word...
by Melissa Ward | Marketing
1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated. 2. Offer additional value on your website. For affiliates and partners you can place...
by Melissa Ward | Marketing
I like being there for my girls, my family, my friends and my clients. In fact, I AM there for my girls, my family, my friends and my clients. I am there so much that I take for granted that I will always be there for them all. I base my professional reputation on...
by Melissa Ward | Marketing
Kami Huyse at the Communication Overtones Blog posted up a video that perfectly depicts how exterior packaging creates a mindset in the consumer. OK.. Well, it’s not quite a business video – but you’ll get the idea. Thanks Kami for pointing this...
by Melissa Ward | Marketing
If your brick and mortar store front depends on local business – then your web site needs to be found in local search engines. Not only should you use your city, town and county in the title bar of your web page and have you physical address in the content, but...
by Melissa Ward | Marketing
What Can You Do With all That Content? There are many of us who post blogs or record podcasts (audio) and video posts. The question is, now that you have all of that valuable content, what can you do with it? First, let me start off by saying that I am not suggesting...
