by Melissa Ward | Marketing
Imposter syndrome is a common issue among entrepreneurs, and it can make it difficult for you to market yourself and your business effectively. The fear of being exposed as a fraud or not being good enough can prevent you from sharing your story and building a...
by Melissa Ward | Marketing
When you are marketing your products and services, it’s easy to get caught up in the process and forget the basics. Recently, I saw a video on TED (below). The premise was simple. Ask the intended audiance what they like, give it to them and the end result is a...
by Melissa Ward | Marketing, Social Media Markeing
What tool do you currently have in your tool box that has the capacity to reach hundreds or thousand of prospects that costs you pennies a day? The answer: Your Website. Most Websites have a one time fixed upfront cost and a monthly or annual hosting fee. Once your...
by Melissa Ward | Marketing, Social Media Markeing
As we close the door on 2010 and open to 2011, I have a thought I’d like to share… There are still a lot of people doing it wrong. Image by fredcavazza via Flickr They are using social media as a platform to yell, blast and spam out their goods and...
by Melissa Ward | Business Development, Marketing, Social Media Markeing
The big take aways: Transparency Relevance / Ask your audience how they want to receive information Brevity / Learn to write Top of mind Sponsored in part by NewWard Development, LLC. Visit the Social Media Club of Tech Valley to learn more or visit us on Facebook!...
by Melissa Ward | Marketing, Social Media Markeing
Help a girl out… will ya? I don’t mind those Facebook emails that get sent out to 25 people. What I do mind is the “Reply All’s” I get in return. I don’t need to see everyone’s responses (I don’t want to either). So...
