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The Rules of Engagement

As we close the door on 2010 and open to 2011, I have a thought I’d like to share…

There are still a lot of people doing it wrong.

Social Media Landscape
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Avoid Reply All in “Mass” Facebook Emails

Help a girl out… will ya?

I don’t mind those Facebook emails that get sent out to 25 people.  What I do mind is the “Reply All’s”  I get in return.  I don’t need to see everyone’s responses (I don’t want to either).

So – here’s a tip to reply to […]

Social Media Marketing, Free is NOT Free

You’ve heard the phrase… Freedom isn’t free.

Sex isn’t free either.

Both take time, physical resources and an emotional investment.

Social Media Marketing isn’t free either.  Just because there is no cash exchange doesn’t mean it doesn’t cost you to participate in Social Media Marketing.

Assume you make $100 per hour.  Assume […]

Social Media Empathy

Have you ever walked into a room and felt the mood?

Have you ever cried at the movies?

Have you ever yelled at the television during a football game?

These are example of empathy.  Our ability to become involved with and connected to the people around us.

Leaders must be empathetic.  […]

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