Pay-Per-Click Advertising
Put Your Business in Front of People Who Are Ready to Take Action.
Sometimes you can't wait months for people to find you.
Pay-per-click advertising (PPC) can put your business in front of potential customers who are actively searching for what you offer, or reach the right audience through targeted advertising on social media.
But getting an ad in front of someone is the easy part.
The real work is making sure you're reaching the right people, with the right message, at the right time, without wasting your advertising budget.
That's where NewWard comes in.
PPC Is More Than Buying Clicks
Platforms like Google Ads, Microsoft Ads, Facebook and Instagram make it relatively easy to start advertising.
Running an effective campaign is another story.
There are keywords to choose, audiences to define, budgets to manage, ads to write, landing pages to evaluate and results to track.
And once a campaign starts, it shouldn't simply be left running.
We monitor performance, make adjustments and use the data to continually improve how your advertising dollars are being spent.
What Can PPC Advertising Help You Do?
Depending on your business and goals, paid advertising can help you:
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Generate qualified leads
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Reach people actively searching for your services
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Promote a specific product, service or event
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Drive traffic to a targeted landing page
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Enter a new market or geographic area
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Reach previous website visitors again through remarketing
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Build awareness with a carefully targeted audience
Most importantly, PPC gives us measurable information about what people respond to, what generates inquiries and where your marketing dollars are working hardest.
Google Ads, Social Ads or Both?
It depends on how your customers buy.
Search advertising works especially well when someone is already looking for a solution. If they search Google for a service you provide, we can work to put your business in front of them at that moment.
Social media advertising can reach potential customers based on location, interests, demographics, behaviors and other audience signals, even when they aren't actively searching.
For many businesses, the strongest strategy uses different platforms for different stages of the buying process.
We don't recommend advertising somewhere simply because the platform exists. We look at where your customers are and how they make decisions.
PPC Management from NewWard
Every campaign doesn't need every tool. We build campaigns around your business, your audience and what you're trying to accomplish.
Our PPC services can include:
Strategy & Campaign Planning
We start with your goals. Who are you trying to reach? What action do you want them to take? What is a successful lead or conversion worth to your business?
Keyword & Audience Research
We identify the search terms, audiences, locations and targeting options most likely to connect you with potential customers.
Ad Creation
We develop ad copy, messaging and, when appropriate, creative designed to get attention and encourage the right people to take the next step.
Campaign Setup & Management
NewWard can set up and manage campaigns across platforms such as Google Ads, Microsoft Ads, Facebook and Instagram.
Budget & Bid Management
More spending doesn't automatically mean better results. We monitor how your budget is being used and make adjustments based on campaign performance.
Landing Page Review
Getting someone to click is only half the job. The page they reach needs to make sense, answer their questions and make the next step clear.
Remarketing & Retargeting
Not everyone contacts you the first time they visit your website. When appropriate, we can use remarketing campaigns to reconnect with people who have already shown interest.
Testing & Optimization
Headlines, messaging, audiences and calls to action can all be tested and refined as we learn what works.
Analytics & Reporting
You shouldn't have to guess whether your advertising is working. We track campaign performance and help you understand what the numbers actually mean for your business.
PPC Audits
Already running ads? We can review an existing campaign to identify wasted spend, missed opportunities and areas that may need improvement.
Your Advertising Budget Should Have a Job
Clicks are nice.
Customers are better.
Our goal isn't simply to generate more traffic. It's to build campaigns that support an actual business objective, whether that's phone calls, contact form submissions, appointments, purchases, registrations or another measurable action.
That also means PPC shouldn't operate in a vacuum.
Your ads, website, landing pages, SEO, social media and overall marketing message should work together.
PPC Management Starting at $300/Month
Minimum advertising budget: $1,000/month
Your advertising budget is paid directly to the advertising platform and is separate from NewWard's campaign management fee.
Not Sure If PPC Is Right for Your Business?
You don't need to know whether you should be running Google Ads, Facebook Ads or something else before you call us.
That's our job.
Tell us what you're trying to accomplish, who you're trying to reach and what a new customer is worth to your business. We'll help determine whether paid advertising makes sense and where your budget is most likely to have an impact.
Let's talk about your goals.