by Melissa Ward | Marketing, Social Media Markeing
1) Profiles are Personal – Facebook, LinkedIn, etc… profiles are about you. Use a picture of yourself, talk about yourself, whether it’s related to work or it’s social. Your logo is not you – your business is not you. You may be there...
by Melissa Ward | Marketing, Social Media Markeing
The first thing you need to know about the new Facebook Fan Pages is that they are open to the public. People no longer need to be a member of Facebook to be able to see your business / organization’s fan page. This, in my opinion, is a fabulous upgrade. If...
by Melissa Ward | Marketing, Social Media Markeing
Many of my seminar participants wonder how to “advertise” their Facebook profile. Luckily Facebook makes it very easy to spread the word about your profile and business page. Log into Facebook and go to http://www.facebook.com/badges.php The default...
by Melissa Ward | Marketing, Social Media Markeing
My father loves telling stories about when he was a kid. The whole family would gather in the living room and listen to the radio. Back then (he was born in 1927) radio wasn’t about music, it was about stories. Everyone in the room would be silent during the radio...
by Melissa Ward | Marketing, Social Media Markeing
Image via CrunchBase The short answer is no. People want to do business with people. The whole point of entering the social networking realm is to make personal connections and build your business. While brand recognition is important, it is not as important as...
by Melissa Ward | Marketing, Social Media Markeing
Image via CrunchBase Take a good look at your profile and at the profile of some of your friends. Does your profile give your visitors a real sense for who you are, how you run your business, you philosophy or is it nothing more then a resume? Quick peruse my...
by Melissa Ward | Business Development, Marketing, Social Media Markeing
During yesterday’s seminar one theme that kept cropping up is “How is this going to benefit my business?” The key to online networking lies in being subtle. When you are there to offer your information for the benefit of the community, people start paying...
by Melissa Ward | Marketing, Social Media Markeing
Regardless as to the product or service you think you are selling, the reality is you are selling trust. Yup… trust. If people like you they’ll listen to you, but if they trust you they’ll do business with you. Zig Ziglar When you are building your...
by Melissa Ward | Marketing
I have been tagged by Alex T. Silverstein @AlexSilverstein of http://www.unifieddigital.com/ to display my New Years Resolutions for the people I tag to read. If I have tagged you – feel free to keep the line going along. (You can see his post here...
by Melissa Ward | Marketing
Tis the season of tradition and change! The girls were all excited this morning, opening presents, giving me mine – playing with new toys, cd’s, gizmos and gadgets. Now, I sit here in a very quiet house as they left to visit their dad. I used to hate the few hours...
