Melissa Ward

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So far Melissa Ward has created 3 blog entries.

In The Social-Distance Market, Every Business Is An Online Business. Are You Equipped?

In the age of coronavirus, it has become more important than ever for every business - large or small - to have the ability to reach their customers in the digital realm. With thousands of businesses shutting their physical doors, the need to throw open the digital doors and windows has become vital to reach the millions of customers now spending their day social distancing at home. Even when government officials give the “all clear” to come out, it is likely that it will be a long time before everyone feels comfortable coming back out to shop. In fact, it is increasingly unlikely that the economy will ever look the same as it did in late 2019. Is your business preparing to handle this new “corona-economy”? The first place to start is by taking a look at the home of your online presence - your website. Now, A Website Makes All The Difference Just because more people are staying home doesn’t mean that they have stopped consuming. In fact, online retailers and streaming services have seen a meteoric rise in sales in recent weeks.  More people are moving to order online. To take advantage of this new online economy, it is imperative that your website acts like an employee.  It must provide accurate, up-to-date information on the services and features that your business or organization offers. Equally important is a fully-functioning e-commerce shopping feature. You may have had a website for your business for years. However, did you ever expect that your website would become the primary - and perhaps only - method by which current and potential customers access your services or products? If you are a company that has been forced to shut [...]

Being ADA Compliant Also Helps Your SEO

Missed opportunities are abound on your web site for improving your search ranking and being able to reach out to audiences who have a disability. What does it mean to be ADA Compliant? The Americans with Disabilities Act (also known as ADA) is a comprehensive civil rights law that was enacted to protect individuals with disabilities from discrimination. When you web site is ADA compliant, that means that individuals with disabilities can still interact with your site and conduct normal business. Being ADA Compliant benefits your Search Engine Ranking in multiple ways Add alt tags to your photos so site visitors who use readers know what is there Add title tags to your links.  Use these to explain what happens when that link is clicked. Make sure your site is clean Use title tags - H1, H2, H3 etc to break out pages into meaningful sections. Use heading tags in order that makes sense Running my site through a compliance tester, I realized that I do not have enough contract on my text vs the background.  This can make it difficult for those who are visually impaired to read through my content. Wordpress has a number of plug ins that help with ADA compliance: WP Accessibility Accessibility dy UserWay Web Accessibility Tool for ADA Section 508 and SEO Have questions or need assistance?  Please contact us at anytime

Asking Your Audience Works

When you are marketing your products and services, it's easy to get caught up in the process and forget the basics. Recently, I saw a video on TED (below).  The premise was simple. Ask the intended audiance what they like, give it to them and the end result is a group of people who are emotionally invested in the product.  That should be the goal of every service and retail provider.  It goes beyond just providing something good.  It shows your intended audiance that you care about what they think. You care about how the product is going to impact them. You care about creating something that is lasting. It shows them that you are not just here to sell them, but that you truly want to bring value to their lives. And that makes a huge difference to them. It's so simple. Just ask. And they will answer. [ted id=2183]