Asking Your Audience Works

Asking Your Audience Works

When you are marketing your products and services, it’s easy to get caught up in the process and forget the basics. Recently, I saw a video on TED (below).  The premise was simple. Ask the intended audiance what they like, give it to them and the end result is a...
Dreams Require Faith and Action

Dreams Require Faith and Action

Dreams do come true. I know you’ve heard that before – but it’s true. I’ve seen dreams come true. My oldest daughter is 20 years old and for as long as I can remember, she has been talking about visiting New Zealand. When The Lord of the Rings Trilogy came out, her...