Being ADA Compliant Also Helps Your SEO

Being ADA Compliant Also Helps Your SEO

Missed opportunities are abound on your web site for improving your search ranking and being able to reach out to audiences who have a disability. What does it mean to be ADA Compliant? The Americans with Disabilities Act (also known as ADA) is a comprehensive civil...
Asking Your Audience Works

Asking Your Audience Works

When you are marketing your products and services, it’s easy to get caught up in the process and forget the basics. Recently, I saw a video on TED (below).  The premise was simple. Ask the intended audiance what they like, give it to them and the end result is a...