Collectors go Community Building

Clarks Toys (http://www.clarktoys.com) an online retail shop dedicated to sports memorabilia, was looking to develop a web site where sport collectors can gather, share, buy, sell, trade, and kibitz about baseball, football and anything else sports! After searching...

Your Web Communication Strategy

In today’s marketplace one way communication mediums such as print, radio and television are not enough to get the sale.  Potential customers want interaction and most importantly to feel like they have a stake in your product or service.  Opening up a two way...

Are you my friend or a salesman?

I responded to a post in a Facebook group and I thought the point was important enough to carry over to here.  The statement was made that you should not friend people just to sell them on social networking sites such as Facebook.  My reply: I’d like to take a...

Oprah, Tolle, History in the making

I am sitting here watching A New Earth web cast on the Oprah.com web site.  This will be the largest attended web cast in the history of the Internet.  Over 700,000 people have registered for the event.  A few pauses in the video – but thus far the experience...