by Melissa Ward | Marketing
I have watched the whole Gap fiasco with interest. For those of you who don’t know, GAP quietly launched a new logo last week. The onslaught of responses they received forced the company to bring its old logo back. They took a “we were only...
by Melissa Ward | Marketing, Social Media Markeing
When you attach a link to your fan page, Facebook makes it an indirect link, but if you write the raw link in your status (not attached) it becomes a direct link. See examples 1 and 2 here http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/...
by Melissa Ward | Marketing, Social Media Markeing
You’ve heard the phrase… Freedom isn’t free. Sex isn’t free either. Both take time, physical resources and an emotional investment. Social Media Marketing isn’t free either. Just because there is no cash exchange doesn’t mean it...
by Melissa Ward | Marketing, Social Media Markeing
Have you ever walked into a room and felt the mood? Have you ever cried at the movies? Have you ever yelled at the television during a football game? These are example of empathy. Our ability to become involved with and connected to the people around us. Leaders must...
by Melissa Ward | Marketing, Social Media Markeing
Facebook has begun to roll out their new design. 3 things I love about it The search bar will be centered across the top of the screen, giving it more prominence. I find the search bar invaluable to quickly jump from page to page or profile to profile and hope its...
by Melissa Ward | Marketing, Social Media Markeing
Let’s start off with what the purpose of Facebook is: “Facebook is not just a website. It is also a service for sharing your information on Facebook-enhanced applications and websites.” Facebook wants you to share. Facebook encourages you to share....
