by Melissa Ward | Social Media Markeing
By adding a like button to your web site, you allow Facebook users to share your content on their Facebook Wall. Like buttons outside of Facebook work the same as they do within Facebook. When a user clicks the like button, the link to the “liked” page...
by Melissa Ward | Social Media Markeing
This post is for me as much as for all of you… I constantly forget the Facebook Username link… Go to The Facebook User Name Page: http://www.facebook.com/username/ (easy enough to remember… right?) If you already set your PERSONAL user name you will...
by Melissa Ward | Social Media Markeing
Let’s face it taxes are a necessary evil. No one wants to do them, think about them or pay them. So how do income tax prep services get us engaged in their brand without reminding us how crappy taxes are? A while back I read Jason Fall’s case study on...
by Melissa Ward | Social Media Markeing
Facebook has updated their privacy policy and statement of rights and responsibilities once again. Nothing really struck me as “big” when I read through them. As a matter of fact, they were quite clean and more transparent then I’ve seen in the...
by Melissa Ward | Social Media Markeing
I decided to let my blog speak for itself and see what it came up with… you can do the same at http://www.wordle.net/ Check out my Word cloud made with WordItOut
by Melissa Ward | Marketing, Social Media Markeing
You’ve heard the phrase… Freedom isn’t free. Sex isn’t free either. Both take time, physical resources and an emotional investment. Social Media Marketing isn’t free either. Just because there is no cash exchange doesn’t mean it...
by Melissa Ward | Marketing, Social Media Markeing
Have you ever walked into a room and felt the mood? Have you ever cried at the movies? Have you ever yelled at the television during a football game? These are example of empathy. Our ability to become involved with and connected to the people around us. Leaders must...
by Melissa Ward | Marketing, Social Media Markeing
Facebook has begun to roll out their new design. 3 things I love about it The search bar will be centered across the top of the screen, giving it more prominence. I find the search bar invaluable to quickly jump from page to page or profile to profile and hope its...
by Melissa Ward | Marketing, Social Media Markeing
Let’s start off with what the purpose of Facebook is: “Facebook is not just a website. It is also a service for sharing your information on Facebook-enhanced applications and websites.” Facebook wants you to share. Facebook encourages you to share....
by Melissa Ward | Marketing, Social Media Markeing
Did you notice this on your Fan page this morning? The morning following Mark Zuckerberg’s open letter to Facebook we have a new icon on Fan Pages that allows you to target a sub-set of your fans. You can customize who sees your status update, photo, link,...
