by Melissa Ward | Marketing
As I kid, I can remember the Sesame Street song telling me to shut off the water while I brush my teeth. It seemed silly to me at the time. After all, how much am I really saving in just my one little house? Little did I know. If my little house and the house next...
by Melissa Ward | Marketing
I have watched the whole Gap fiasco with interest. For those of you who don’t know, GAP quietly launched a new logo last week. The onslaught of responses they received forced the company to bring its old logo back. They took a “we were only...
by Melissa Ward | Social Media Markeing
This years blog action day, October 15th is focused on Clean Water. To participate, register at Blog Action Day 2010 http://blogactionday.change.org/, write and post about clean water. The importance of clean water, a clean water project you are a part of…...
by Melissa Ward | Marketing, Social Media Markeing
When you attach a link to your fan page, Facebook makes it an indirect link, but if you write the raw link in your status (not attached) it becomes a direct link. See examples 1 and 2 here http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/...
by Melissa Ward | Social Media Markeing
Image by onkel_wart via Flickr Hopefully you have had the opportunity to sit in a real radio studio and do a live on air interview. A good host will keep the conversation lively, ask questions, maintain the interest of listener and elicit great information out of you....
by Melissa Ward | Social Media Markeing
One of the biggest complaints I hear from clients is that they do not get notified if someone comments on a Fan page post. The easy way around that is to “Like” the post. Once you Like it, you will be emailed when another fan comments on...
by Melissa Ward | Social Media Markeing
Facebook has made a major change in Fan page administration. The site now allows other admins to remove the “owner” admin from a Fan Page. The advantage of this move is, if you are an employer who has a company fan page created by an employee, you can now...
by Melissa Ward | Social Media Markeing
Image by Yann Ropars via Flickr More and more businesses are using social media to get in front of their target audience. It makes sense, if you are “out there” more, more people can find you. But Social Media goes beyond that. Being present in Social...
by Melissa Ward | Social Media Markeing
Edit: Facebook has restored custom landing tabs Facebook changed the rules again… Fan pages with less then 10,000 fans (likes) can no longer set up a custom landing page for people who are not yet fans. There are only two choices the Wall tab or the Info Tab....
by Melissa Ward | Social Media Markeing
The sky is falling, the sky is falling…. and so went Chicken little running through town, do you remember how he ended up? Lets get a hold of ourselves and see what’s what before we all start panicking and running like a chicken without a head on. Image...
