I have watched the whole Gap fiasco with interest.
For those of you who don’t know, GAP quietly launched a new logo last week. The onslaught of responses they received forced the company to bring its old logo back. They took a “we were only joking” sort of approach. But that isn’t the bad part, as I see it.
On the GAP fan page, the admins put out a request for people to submit a logo they felt was representative of the company. That’s when the shit hit the fan. Although some people did reply with design ideas, the majority of the comments reflected extreme offense at a major brand trying to get a cheap logo designed by its fan base.