by Melissa Ward-Rathbun | Marketing
Let’s be honest — as an entrepreneur, you’re juggling everything. You’re the visionary, the problem-solver, the marketer, the operations guru, the customer service rep… and sometimes it feels like you’re just the “chief everything...
by Melissa Ward-Rathbun | Business Development
If there’s one certainty in business, it’s that change will find you—whether you’re ready or not. As small business owners, every new platform, algorithm update, and shifting trend can feel like a tidal wave, demanding adaptability and resilience just to stay afloat....
by Melissa Ward-Rathbun | Social Media Markeing
Facebook (now Meta) remains one of the most powerful marketing platforms for businesses of all sizes. But managing a Facebook Page, running ads, and collaborating with team members can quickly get complicated without the right system in place. That’s where Meta...
by Melissa Ward-Rathbun | Social Media Markeing
Whether you’re a growing business trying to attract followers, an established company aiming to boost engagement, or you’re simply tired of juggling content creation with everything else you do, NewWard Development can help. At NewWard Development, we...
by Melissa Ward-Rathbun | Marketing
Marketing isn’t one-size-fits-all. Just like personalities, marketing styles vary widely—and that’s a good thing! The most effective marketing strategy is the one you can stick with, feel good about, and use consistently. Whether you’re a people...
by Melissa Ward-Rathbun | Marketing, Social Media Markeing
Effective Content Funnels You’ve done the hard work of attracting readers to your content, but are they taking the next step? If your traffic isn’t converting into sales, you might be missing a content funnel—a structured approach to guide readers from curiosity to...
by Melissa Ward-Rathbun | Marketing
In the competitive digital landscape, converting visitors into customers is a top priority for businesses. Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action, such as making a purchase,...
by Melissa Ward-Rathbun | Marketing
Integrating SEO with Content Marketing: Staying Relevant in the AI Era As digital landscapes evolve, the integration of SEO and content marketing remains a critical strategy for businesses aiming to boost online visibility and engage effectively with their audience....
by Melissa Ward-Rathbun | Marketing, Social Media Markeing
Ah, viral content—the digital equivalent of striking gold. If you’ve ever watched a video or shared a meme that seemed to be everywhere overnight, you’ve seen virality in action. But behind every piece of content that “just happens” to go...
by Melissa Ward-Rathbun | Social Media Markeing
Once upon a time, in the vast kingdom of Content Marketing, there was a powerful tool that often went overlooked—storytelling. Now, before you think this is another bland marketing read, let me assure you, that it’s anything but. You see, storytelling...
