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Melissa Ward, NewWard Development, LLC Featured in Success Magazine
Up & Coming Entrepreneur Melissa Ward Category: Business Published: July 2007 Melissa Ward talks about her innovative approach to web design and internet marketing, and how she juggles her responsibilities as a business owner and a single mom....
“If You Build it They Will Come”
Originally Published in Capital Region Home Builders Magazaine, 6/2003 "Builders' Bytes" by Melissa Ward, NewWard Development, LLC “If you build it, they will come.” This phrase made popular in the late ‘80’s only holds true if they know about you! You can build the...
What’s in it for me? Features vs. Benefits
Ultimately, your web site has to fill a need in your visitors. It’s not enough to state that your widget is the smallest, the fastest or that you are the best, but you need to express how that additional speed, size or ability is going to serve your visitors. If you...