Your Social Media Toolbox Blog
Think Before You Build
Originally Published in Success Magazine, Sept 2007 by Melissa Ward, Managing Partner NewWard Development, LLC Prior to a pixel being drawn on the screen, before laying out the navigation of your Web site, before discussion of colors or layout or graphics takes place,...
Free Page Strength Analysis
SEOMoz.org has developed a fantastic tool that calculates something they call “Page Strength” which can be used in to gauge the importance and visibility of any Website or Webpage. Page Strength score is probably a much more accurate reflection of a Websites...
Email Marketing: Newsletters and Promotions
If you have a small marketing budget, or are looking for an effective yet low cost way or marking your web site, products or services, email marketing is the way to go! Effective utilization of email marketing can be a boon to your online business. Email marketing...
Melissa Ward, NewWard Development, LLC Featured in Success Magazine
Up & Coming Entrepreneur Melissa Ward Category: Business Published: July 2007 Melissa Ward talks about her innovative approach to web design and internet marketing, and how she juggles her responsibilities as a business owner and a single mom....
“If You Build it They Will Come”
Originally Published in Capital Region Home Builders Magazaine, 6/2003 "Builders' Bytes" by Melissa Ward, NewWard Development, LLC “If you build it, they will come.” This phrase made popular in the late ‘80’s only holds true if they know about you! You can build the...
What’s in it for me? Features vs. Benefits
Ultimately, your web site has to fill a need in your visitors. It’s not enough to state that your widget is the smallest, the fastest or that you are the best, but you need to express how that additional speed, size or ability is going to serve your visitors. If you...