Your Social Media Toolbox Blog
7 Non-negotiable Social Networking Rules
1) Profiles are Personal - Facebook, LinkedIn, etc... profiles are about you. Use a picture of yourself, talk about yourself, whether it's related to work or it's social. Your logo is not you - your business is not you. You may be there to network and promote your...
The NEW Facebook Fan Page
The first thing you need to know about the new Facebook Fan Pages is that they are open to the public. People no longer need to be a member of Facebook to be able to see your business / organization's fan page. This, in my opinion, is a fabulous upgrade. If you do...
Get Yourself a Facebook Badge
Many of my seminar participants wonder how to "advertise" their Facebook profile. Luckily Facebook makes it very easy to spread the word about your profile and business page. Log into Facebook and go to http://www.facebook.com/badges.php The default badge is your...
Marketing across the Generations
My father loves telling stories about when he was a kid. The whole family would gather in the living room and listen to the radio. Back then (he was born in 1927) radio wasn’t about music, it was about stories. Everyone in the room would be silent during the radio...
Should my Facebook profile be named after my business?
Image via CrunchBase The short answer is no. People want to do business with people. The whole point of entering the social networking realm is to make personal connections and build your business. While brand recognition is important, it is not as important as...
What does your LinkedIn Profile say about You?
Image via CrunchBase Take a good look at your profile and at the profile of some of your friends. Does your profile give your visitors a real sense for who you are, how you run your business, you philosophy or is it nothing more then a resume? Quick peruse my...
How is Social Networking going to benefit my Business?
During yesterday’s seminar one theme that kept cropping up is “How is this going to benefit my business?” The key to online networking lies in being subtle. When you are there to offer your information for the benefit of the community, people start paying...
You think you are selling what? Think again!
Regardless as to the product or service you think you are selling, the reality is you are selling trust. Yup... trust. If people like you they'll listen to you, but if they trust you they'll do business with you. Zig Ziglar When you are building your online Social...
New Year’s Resolutions (meme it in style)
I have been tagged by Alex T. Silverstein @AlexSilverstein of http://www.unifieddigital.com/ to display my New Years Resolutions for the people I tag to read. If I have tagged you - feel free to keep the line going along. (You can see his post here...