Take a good look at your profile and at the profile of some of your friends. Does your profile give your visitors a real sense for who you are, how you run your business, you philosophy or is it nothing more then a resume?
Quick peruse my LinkedIn Profile http://www.linkedin.com/in/newward. As you can see I blather on not just about what we do but we include the how and why.
The WHY is the critical aspect.
The why is what makes you different from your competition.
The why is what makes you stand out in a crowd.
Let’s face it, you can throw a rock out your front door and hit a web developer, but I believe that NewWard operates differently then the rest. So our philosophy, our “why” is what I focus on.
What’s your why and how do you convey it to your connections?