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Take a good look at your profile and at the profile of some of your friends.  Does your profile give your visitors a real sense for who you are, how you run your business, you philosophy or is it nothing more then a resume?


Quick peruse my LinkedIn Profile  As you can see I blather on not just about what we do but we include the how and why. 


  • The WHY is the critical aspect.   
  • The why is what makes you different from your competition. 
  • The why is what makes you stand out in a crowd. 


Let’s face it, you can throw a rock out your front door and hit a web developer, but I believe that NewWard operates differently then the rest.  So our philosophy, our “why” is what I focus on.


What’s your why and how do you convey it to your connections?


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