by Melissa Ward | Business Development, Marketing
As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products. The...
by Melissa Ward | Marketing
I recently participated on a panel for the Tech Valley Not For Profit Council on how to effectively use Web 2.0 in Not For Profit marketing efforts. By the time I and the 2 other panelists were finished, the majority of the attendees’ heads were spinning with...
by Melissa Ward | Marketing
Everyone talks about how to get people on your mailing list – but what do you do with them once they are there? Common practice is to get a big list going then break it down into smaller pieces. Set up an autoresponder to send out a newsletter to keep in touch...
by Melissa Ward | Business Development
An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools...
by Melissa Ward | Marketing
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word...
