Collectors go Community Building

Clarks Toys (http://www.clarktoys.com) an online retail shop dedicated to sports memorabilia, was looking to develop a web site where sport collectors can gather, share, buy, sell, trade, and kibitz about baseball, football and anything else sports! After searching...

Your Web Communication Strategy

In today’s marketplace one way communication mediums such as print, radio and television are not enough to get the sale.  Potential customers want interaction and most importantly to feel like they have a stake in your product or service.  Opening up a two way...

Are you my friend or a salesman?

I responded to a post in a Facebook group and I thought the point was important enough to carry over to here.  The statement was made that you should not friend people just to sell them on social networking sites such as Facebook.  My reply: I’d like to take a...

Understanding Google Analytics

Google Analytics is one of the most comprehensive web traffic programs available on the internet. Sign up for your free account by visiting www.google.com/analytics. Once you sign up for an account, you will be given a few lines of code. This code must be placed...

What is Satellite Content?

Satellite Content is content you post outside of your regular web site on MySpace, Facebook, Squidoo and other 3rd party social marketing sites.    This can supply steady stream of long term targeted traffic to your web site. On all sites that you post on, include...