Marketing For Small Businesses That Think BIG!

Small businesses that think BIG use a multifaceted approach to marketing.  Learn the secrets, gain the tools then watch your business accelerate to the next level of success. 

Marketing For Small Businesses That Thing BIG! is a seminar packed with proven, practical, cost-effective marketing strategies guaranteed to grow your business.

Sponsored by NewWard Development, LLC

Where: The Vista at the Van Patten Golf Club

When: Wednesday December 5th from 8 am – 11 am.
Breakfast Buffet included

The Multifaceted Approach:

  • “The DNA of Your Brand” presented by Laurie Boyce
  • “Phenomenal Contact Marketing for Everyone” presented by Paul Farina, Vital Bottom Line Marketing
  • “Juggling Your Way to Networking Success” presented by Larry Hochman, No More Holding Back Coaching
  • “Subtle Sell: Marketing Strategies That Drive Customers to Buy” presented by Pauline Bartel, Bartel Communications, Inc.
  • “Social Marketing: The Art of Creating Relationships and Generating Sales Through Online Community Building” presented by Melissa Ward, NewWard Development, LLC

About The Presenters:

Laurie Boyce:

DNA of Your Brand

Discover how to develop and clearly define your brand to:

  • Identify the practical benefit of your product or service
  • Set your brand apart from the competition
  • Integrate your message throughout your marketing plan
  • Gain recognition and drive business with your ideal prospects

Presenter Bio: Laurie Boyce is the Principal of Violet Communications, a full service Marketing Communications Consulting Company, and the former Publisher of Violet Magazine for Women, a local publication for women in the Capital Region. She is responsible for all aspects of marketing communications for her clients including copywriting, graphic design, logo design, web design, and media planning. She has a BS in Business Management/Business Administration from Empire State College, and an AAS in Graphic Design from the Sage Junior College of Albany. Laurie currently serves as the VP of Marketing for the New York Capital Region Chapter of the American Marketing Association, and lead the Production sub-committee for the 2006 AMA’s Mark of Excellence Awards. She has been an AMA member since 2000.

Paul Farina:

“Phenomenal Contact Marketing for Everyone”

Larry Hochman:

Juggling Your Way to Networking Success

Presenter Bio: Larry Hochman helps people break out of self-imposed limitations and move toward their individual, business and group goals. He is a long-time educator, counselor, author and entertainer. Larry has worn many hats in the education and coaching fields, Among them, he been a guidance counselor at a national recognized high school in Connecticut since 1992 and has trained graduate students in counseling since 1996. He also publishes an internationally read advice column as “The Guidance Guy” at the wildly popular web site, and his own blog, Larry is the founder of Juggle To Success, an innovative training and development program that utilizes juggling as a way to help people achieve new heights of business and personal success. Visit Larry at

Pauline Bartel:

Subtle Sell: Marketing Strategies That Drive Customers To Buy

Customers hate to be sold, but they love to buy, especially when you whisper the benefits of your brand. Let your clueless competitors shout and push product through advertising (When was the last time you saw an ad you believed?). Instead, by using the strategies of subtle sell, you’ll drive customers to buy not just once but for a lifetime.

Presenter Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm that builds the images of companies with words through writing and editing, marketing and public relations, training and professional development. In honor of her firm’s 10th anniversary, Pauline created “The Bartel Years™,” a roster of symbols for a century of business anniversaries, and launched The Bartel Way™, a corporate anniversary consulting service. Pauline holds a Master of Arts degree in Public Communications and a Bachelor of Arts degree in English – magna cum laude – both from The College of Saint Rose. Visit the website at

Melissa Ward:

Social Marketing: The Art of Creating Relationships and Generating Sales through Online Community Building

Presenter Bio: With a Bachelor of Science in Computer Science, an MBA in Information Systems and over a decade of Web Development expertise, Melissa Ward knows the Internet. More importantly, she knows what it takes to make your business successful online. As the Managing Partner of NewWard Development, LLC™, Melissa utilizes the expereince gained from her extensive and varied corporate background and combines it with her marketing savy to help her clients reach, if not, exceed their business goals. Melissa specializes in Internet Marketing, Web Site Design, is a published business journalist, experienced speaker and trainer.

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Melissa is not only inspirational and great business support, but when I've had even the smallest technical issues, even on FB, she was a message or phone call away. Nice to have willing ears, to listen and even better when they can translate and communicate, clearly. Can't be taught.

Maria Bortugno, B Designs Interiors

Melissa is a steady business partner who adds knowledage and strength to any organization. She is a pleasure to work with. She encourages you and brings so much social media and web knowledge. If you are unsure of your website, ask Melissa!

Melissa O’Reilly

Melissa manages my company website, and has for several years now. She's very easy to deal with, very fair in her pricing, knows exactly what she's doing, and provides excellent web design services consistently and reliably.

Nancy Baum Delain, Esq