Your Social Media Toolbox Blog

Shoppers ditch long lines for Web

Washington Business Journal - by Gillian Gaynair Staff Reporter While eager shoppers cram into stores, fight over bargains and wait endlessly in lines Friday, a growing number will avoid the mayhem. That group will buy from home. And they'll probably be in their...

Social Media Optimization

Most Internet users have heard of Search Engine Marketing (SEO) but the new "buzz word" in the Internet Marketing world is Social Media Optimization (SMO). SMO tactics are used to drive large amounts of people to a web site through new channels. Google and Yahoo,...

The Death of Email Marketing

You’ve probably seen more than one of those “Death of…” reports lately… but there is one method online that will never die. Email marketing. You see, all the guru’s talk about the ‘changes’ taking place online and how a lot of methods that worked a few years, even a...

Free Animated Gifs

This one creates those ‘loading’ animated gifs you see when you are waiting for things to load on a web page… they don’t really do anything, but they give your visitors something to look at while the page is loading … You can create your own animated gif’s or you can...

MySpace joins Google’s OpenSocial

Google announced today that MySpace has joined OpenSocial.  MySpace is in good company, other social networking sites currently in OpenSocial include Linked in, orkut, Slide & Ning.  The question still remains as to whether or not Facebook will join. OpenSocial is...

Think Before You Build

Originally Published in Success Magazine, Sept 2007 by Melissa Ward, Managing Partner NewWard Development, LLC Prior to a pixel being drawn on the screen, before laying out the navigation of your Web site, before discussion of colors or layout or graphics takes place,...

Free Page Strength Analysis

SEOMoz.org has developed a fantastic tool that calculates something they call “Page Strength” which can be used in to gauge the importance and visibility of any Website or Webpage.  Page Strength score is probably a much more accurate reflection of a Websites...

Email Marketing: Newsletters and Promotions

If you have a small marketing budget, or are looking for an effective yet low cost way or marking your web site, products or services, email marketing is the way to go!  Effective utilization of email marketing can be a boon to your online business.  Email marketing...