by Melissa Ward | Business Development, Marketing
As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products. The...
by Melissa Ward | Marketing
If you are like most people, the news of the last couple of days has set you on your butt thinking…. how the hell am I going to make money in my business if all these big things are happening…. Well – stop it! NOW is the time to tell your story,...
by Melissa Ward | Marketing, Social Media Markeing, Website Design
Concerned about how your not for profit can succeed online? Get on social networks. Social Networking has become extremely popular for one primary reason… People want to connect. Social networking sites have given people the ability to exchange ideas and...
by Melissa Ward | Marketing
I recently participated on a panel for the Tech Valley Not For Profit Council on how to effectively use Web 2.0 in Not For Profit marketing efforts. By the time I and the 2 other panelists were finished, the majority of the attendees’ heads were spinning with...
by Melissa Ward | Marketing
Everyone talks about how to get people on your mailing list – but what do you do with them once they are there? Common practice is to get a big list going then break it down into smaller pieces. Set up an autoresponder to send out a newsletter to keep in touch...
by Melissa Ward | Marketing
A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated...