Facebook (now Meta) remains one of the most powerful marketing platforms for businesses of all sizes. But managing a Facebook Page, running ads, and collaborating with team members can quickly get complicated without the right system in place.
That’s where Meta Business Manager (previously called Facebook Business Manager) comes in. It’s a free tool that helps you securely manage your business’s Pages, ad accounts, and team access—all in one place.
In this article, we’ll cover:
- The benefits of using Meta Business Manager
- A step-by-step guide to setting up a Meta Business Manager
- Why businesses should use it for marketing success
Benefits of Meta Business Manager
1. Centralized Management
No more mixing personal and business accounts. With Business Manager, you can manage multiple Pages, Instagram accounts, and ad accounts from a single dashboard.
2. Improved Security
Business Manager adds an extra layer of security by separating your business assets from personal profiles. You can assign roles and permissions, set up two-factor authentication, and track activity for transparency.
3. Advanced Analytics
Access deeper insights into your campaigns. From ad performance to audience demographics, Business Manager connects to Ads Manager and Meta Business Suite so you can make data-driven decisions.
4. Easy Collaboration
Whether you work with internal team members, agencies, or external partners, Business Manager makes collaboration seamless. Assign different access levels so everyone has what they need—without oversharing.
5. Ownership & Control
Unlike “sharing admin access” on a Page, Business Manager ensures your business—not an employee or agency—owns your assets. This is critical for long-term stability.
How to Create a Meta Business Manager Account (2025)
Follow these steps to get started:
- Go to Meta Business Manager
Visit business.facebook.com and click “Create an Account.” - Enter Your Business Details
Provide your business name, your work email address, and basic company information. - Connect Your Facebook Page(s)
If you already have a Page, add it here. If not, you can create a new Page directly in Business Manager. - Add Team Members
Invite employees, contractors, or agency partners. Assign roles such as Admin, Employee, or Analyst, based on the level of access they need. - Add Your Assets
Link your Facebook Page, Instagram account, ad account(s), and pixels. This ensures everything is managed from one secure location. - Verify Your Domain (Recommended)
For running ads and building trust, verify your business’s domain. This also ensures ad attribution connects properly to your brand. - Set Up Ads Manager
Within Business Manager, create or connect an Ads Manager account to begin running and tracking ads.
By centralizing your assets, protecting your data, and making collaboration easier, Meta Business Manager is essential for businesses serious about advertising on Facebook and Instagram.
If you need help setting up or managing your account, we’re a verified Facebook agency and can assist you with everything from setup to campaign optimization.
Contact us today to ensure your Meta Business Manager is built for long-term growth.