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The Fan Gates are Gone! Facebook Business Page Timeline (update 2)

OK - so all the time you spent on creative incentives to like your page have gone "poof" with the new Business Timeline profiles.  What's a business to do to engage visitors enough to like them? The Cover Photo: Ask a question - consider what problem you solve - one idea I had for a client is to post a photo of confused parents / students with a question mark and just say "Got Questions... We've got Answers". Highlight a product What does your service do for others?  Is there a good graphic that reflects that? Less is more.. From the Timelines I've seen, the simpler graphics have the greatest impact. Include your URL in the Summary - it's clickable and can drive traffic directly to your web site Pin important posts (Facebook taking cue from Pinterest?) :  You can keep a post at the top.  This is a good tactic to highlight an info-graphic or important tips.  Posts are pinned for up to 7 days. Use the Star - this will make a post go the full width of the page. Add milestones - When did you start, when did you add a new product / service, how have you grown over the years?  This can really beef up your following as you are not only sharing what you know today, but sharing the history of how you came to be where you are. Views and Apps:  Show up under the cover photo.  This is an expandable section that highlights events, installed apps, custom pages, etc... Activity Log (in admin panel) - Shows you all page posts, gives you complete control over what shows up in the Timeline.  You can change post dates, highlight posts, hide posts, etc. [...]

Timeline for Facebook Business Pages

Today is launch day for Facebook Business pages.  I held off writing this until I had a chance to play with it. I converted and published the NewWard page:  take a peek here:  https://www.facebook.com/newward.  The cover photo replaces your "landing tab". The cover photo gives you the opportunity to brand your page and show off some nice items, but Facebook doesn't want you to get too spammy about it.  Keep it clean and neat, and not too much text please (You will see a pop up when you change your cover photo giving you the rules).  Cover photos are 830x350. Custom tabs run across the top, right below the cover photo.  They are not as obvious as they were before, but not hidden either.   If you have too many tabs a "see more" will appear. What's interesting is that people can now contact you privately via the FB messaging system.  You can see those when you click on the Admin drop down panel.  The admin panel button is located to the top right of your cover photo.  When you click on it, you can see your insights, notifications and messages. You can add business milestones and "pin" posts to stay at the top of the page.  People you are personally connected to that commented on the page have their posts higher in the timeline (for the admin) so you can see them and interact easier.  I personally prefer it to be all chronological, but we'll see how it goes.   Similar to personal timeline profiles, you can chose which interest boxes show up under the cover photo. I like the "Build an Audience" button.  Speaks more to what a business owner is trying to accomplish by using Facebook. [...]