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SAN FRANCISCO, CA - SEPTEMBER 22: Facebook CEO Mark Zuckerberg

OK – so all the time you spent on creative incentives to like your page have gone “poof” with the new Business Timeline profiles.  What’s a business to do to engage visitors enough to like them?

The Cover Photo:

  • Ask a question – consider what problem you solve – one idea I had for a client is to post a photo of confused parents / students with a question mark and just say “Got Questions… We’ve got Answers”.
  • Highlight a product
  • What does your service do for others?  Is there a good graphic that reflects that?
  • Less is more.. From the Timelines I’ve seen, the simpler graphics have the greatest impact.

Include your URL in the Summary – it’s clickable and can drive traffic directly to your web site

Pin important posts (Facebook taking cue from Pinterest?) :  You can keep a post at the top.  This is a good tactic to highlight an info-graphic or important tips.  Posts are pinned for up to 7 days.

Use the Star – this will make a post go the full width of the page.

Add milestones – When did you start, when did you add a new product / service, how have you grown over the years?  This can really beef up your following as you are not only sharing what you know today, but sharing the history of how you came to be where you are.

Views and Apps:  Show up under the cover photo.  This is an expandable section that highlights events, installed apps, custom pages, etc…

Activity Log (in admin panel) – Shows you all page posts, gives you complete control over what shows up in the Timeline.  You can change post dates, highlight posts, hide posts, etc.

What else have you noticed?  What do you like?  Dislike?