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Stretching Your Online Marketing Dollar

What tool do you currently have in your tool box that has the capacity to reach hundreds or thousand of prospects that costs you pennies a day? The answer: Your Website. Most Websites have a one time fixed upfront cost and a monthly or annual hosting fee. Once your site is up and running, there is little in terms of financial investment that is required to keep it working for you. There are many tools freely available on the internet that will help you to spread your message and get you noticed. First, look at organizations that you are already a member of, Chambers of Commerce, Professional Associations and Industry Associations. Check out their Websites and see if they have a member listing page. If they do, make sure your Website is listed there and if it is not, contact them and have them put it up. Any activity that you participate in online must have your Website address attached to it. Look for industry related forums that you feel comfortable participating in. Join in and make sure that every post you put up has your Website address in it. Similarly, make sure your Website address is on your email signature. If you like to read blogs that pertain to your industry or even just as a hobby, leave a meaningful comment with your name and Website address in it. Create profiles on LinkedIn, Facebook, Twitter, start a blog, do something that gets you into a conversation with potential customers. The conversation is the most important part of the process. Customers want to talk to you, the business owner. When something goes wrong or they have something to share with you, today’s consumer wants to [...]

What Does Your Blog Say?

I decided to let my blog speak for itself and see what it came up with... you can do the same at http://www.wordle.net/ Check out my  Word cloud made with WordItOut