Putting Mobile TXT Messaging into Perspective

According to the data from Communities-dominate blogs, the frequency of txt / sms messaging is mind blowing!  Here are some numbers to put the 2.4 Billion (with a B) mobile phone users worldwide into perspective:

  • 800 million automobile owners
  • 1.3 B people who have a fixed land line
  • 1.5 people own televisions
  • 1.4 Billion people have credit cards
  • 850 million people own PC’s
  • 1.1 Billion people have Internet accounts
  • 85 million people own iPods
  • 200 million gaming units were shipped in 2006
  • 300 million digital camera were shipped in 2006
  • There are 2.7 Billion Mobile Phones in use right now
  • 950 million mobile phones were sold last year world wide
  • In 2006 the subscriber base grew from 2.1 billion to 2.7 billion.

This is not a segment of the market that can be ignored!  To reach the mobile phone subscribers quickly & effortlessly and provide them with the information that they want and need right now – you have to be able to communicate with them on the medium they know and love:  Their PHONE!

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