Pay Per Click Advertising (PPC)
Why Hire a PPC Specialist?
Hiring someone to manage PPC (Pay-Per-Click) advertising offers several advantages for businesses aiming to enhance their online marketing efforts:
PPC specialists possess the expertise to design, implement, and optimize ad campaigns across various platforms (like Google Ads, Bing Ads, and social media). Their experience enables them to craft strategies that maximize ROI.
Managing PPC campaigns is time-consuming, involving keyword research, ad creation, testing, and ongoing optimization. Outsourcing this task allows businesses to focus on their core operations while experts handle the complexities of PPC.
Professionals in PPC management know how to allocate budgets effectively to avoid overspending. They can adjust bids, use targeting options, and optimize ad spend to ensure the best possible return on investment.
Unlike SEO, which builds traffic organically over time, PPC can generate immediate traffic by placing your ads in front of potential customers quickly. This is particularly beneficial for new websites or promotional campaigns needing instant visibility.
Here’s a list of PPC services that NewWard offers:
These services are designed to improve a website’s search engine rankings, drive traffic, and increase awareness in search engines.
- PPC Strategy Development: Crafting a tailored PPC strategy based on business goals and market analysis.
- Keyword Research and Selection: Identifying high-value keywords to target for maximum ROI.
- Ad Creation and Optimization: Designing compelling ad copy and visuals to engage and convert your target audience.
- Landing Page Optimization: Enhancing landing pages to improve conversion rates from PPC traffic.
- Campaign Setup and Management: Setting up and managing PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
- Bid Management: Adjusting bids to maximize budget efficiency and campaign performance.
- Remarketing and Retargeting: Implementing strategies to re-engage visitors who have previously interacted with your website.
- Analytics and Reporting: Providing detailed reports on campaign performance, insights, and recommendations for optimization.
- A/B Testing: Conducting tests on ad copy, landing pages, and call-to-actions to continually improve campaign effectiveness.
- PPC Audits: Evaluating existing PPC campaigns to identify opportunities for improvement and optimization.
Starting at $300 / month, minimum ad budget $1,000 / month