Sometimes I have a hard time watching the Social Media space. I see people, business owners, doing “it” wrong, I cringe and want to say something, but don’t (unless I know them REALLY well). After all, who am I to judge… ?
When it feels like you’re in the space to wrack up some cash, it just smells bad.
If you were a chef yesterday and an internet guru today, it makes me think twice about doing business with you. I am not talking about people like Gary Vayhnerchuk, he’s more then proven his abilities and expert status (plus he’s a blast to listen to – go subscrube to his blog). I am talking about someone you never heard of before, came out of nowhere and was forced to make a job change, so hopped into this space. For all I know, the chef a brilliant marketing strategist and just kept it secret for decades, which is why I don’t say anything… but… where’s the build, where’s the chat, where’s the relationship building? Perhaps this is
the “rebranding” of a person that is yet to be completed, but it still smells bad.