Do you have digital camcorder? If so, put it to work for you! A 2 or 3 min. video will let your potential customers get to know your face and voice. Talk to them, share your insights with them and reap the benefits of “putting yourself out there” in public.
If you do any presentation or seminar work, put the camcorder on a tripod and tape it. Upload portions of it to YouTube. Again – people now have the opportunity to see and hear you… talk about making a connection!
Go to youtube.com, create an account. Now take it one step further – create a channel. Make sure you come up with a good user name, something that reflects your business or videos as it will be used in all references within YouTube.
Once your channel is set up – put your videos in the play list. You now have your own url to direct people to from your web site. See mine here http://www.youtube.com/melward.
Here’s an excerpt from a presentation I did at SCORE in Albany