Should my Facebook profile be named after my business?
Image representing Facebook as depicted in Cru...Image via CrunchBase

The short answer is no. 

People want to do business with people.  The whole point of entering the social networking realm is to make personal connections and build your business.  While brand recognition is important, it is not as important as connecting with your customers and prospective customers. 

When I look at a Facebook profile and see a business name, I feel like the person behind the page is hiding behind their logo.  It does not convey that trusting feeling that would make me jump to do business with you.

My advice is to create a personal profile and then create a page or a group around your business or products and services.  You are not your business.  You have other interests that you can share with your customers.  You can tell by my profile that I like snowmobiling, own a motorcycle, have kids, etc…  That makes me “human” to the people who will approach me for web consulting.  If I solely focused on NewWard then many of the connections I have made would have never come to fruition. 

Be you first – sell second and always be genuine.

Who are you online?

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Melissa is not only inspirational and great business support, but when I've had even the smallest technical issues, even on FB, she was a message or phone call away. Nice to have willing ears, to listen and even better when they can translate and communicate, clearly. Can't be taught.

Maria Bortugno, B Designs Interiors

Melissa is a steady business partner who adds knowledage and strength to any organization. She is a pleasure to work with. She encourages you and brings so much social media and web knowledge. If you are unsure of your website, ask Melissa!

Melissa O’Reilly

Melissa manages my company website, and has for several years now. She's very easy to deal with, very fair in her pricing, knows exactly what she's doing, and provides excellent web design services consistently and reliably.

Nancy Baum Delain, Esq