Take a good look at your profile and at the profile of some of your friends. Does your profile give your visitors a real sense for who you are, how you run your business, you philosophy or is it nothing more then a resume?
Quick peruse my LinkedIn Profile http://www.linkedin.com/in/newward. As you can see I blather on not just about what we do but we include the how and why.
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The WHY is the critical aspect.
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The why is what makes you different from your competition.
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The why is what makes you stand out in a crowd.
Let’s face it, you can throw a rock out your front door and hit a web developer, but I believe that NewWard operates differently then the rest. So our philosophy, our “why” is what I focus on.
What’s your why and how do you convey it to your connections?
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