Social Media Marketing, Free is NOT Free

You’ve heard the phrase… Freedom isn’t free.

Sex isn’t free either.

Both take time, physical resources and an emotional investment.

Social Media Marketing isn’t free either. Just because there is no cash exchange doesn’t mean it doesn’t cost you to participate in Social Media Marketing.

Assume you make $100 per hour. Assume you spend 5 hours online a week investing in the conversation. That’s $2000 a month you are spending. Are you making that money back?

Yes, it takes time to build a community…

Yes, it takes time to listen, learn, be involved with the people you want to reach…

But if you don’t have a plan, if you don’t have goals… if you are not measuring your cost, you have no idea if any of it is working!

Plan
Set Goals
Track
Rinse and repeat

What say you?

What Does Your Blog Say? »

« Social Media Empathy

Melissa Ward: Melissa can often be found at the front of a room giving a presentation or hands on training session in one of many areas of Social Media Marketing. Melissa's role is to train businesses how to use Social Media Sites (Facebook, Linkedin, Twitter, YouTube, etc), to get into the “conversation” with the right audience. She also creates and implements Social Media Marketing Strategies on behalf of her clients.

Every Brand Has A Story
Once upon a time, in the vast kingdom of Content Marketing, there was a powerful…
How Chatbots Transform Business Dynamics
In the digital age, where every click and scroll translates to potential business, optimizing your…
Mastering Local SEO with Google Business Profiles
Claiming Your Google Business Profile Claiming your Google Business Profile is an important step in…

Leave a Comment