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What is Satellite Content?

Satellite Content is content you post outside of your regular web site on MySpace, Facebook, Squidoo and other 3rd party social marketing sites.    This can supply steady stream of long term targeted traffic to your web site.

On all sites that you post on, include links back to the page on your web site that speaks to the content you are talking about or to a well designed squeeze page advertising your product or service.   If you are writing about email marketing, the link should go to your email marketing page, if you are writing about how to use word of mouth marketing effectively, then your links should point to your word of mouth marketing page

Include photos, audio or video in your satellite content to create more interest and maintain the visitors attention.  Imagine putting a video on youtube.com, then inserting that video into your Squidoo lens.  You just created 2 streams for incoming traffic into your web site… See how easy that was?

Melissa Ward: Melissa can often be found at the front of a room giving a presentation or hands on training session in one of many areas of Social Media Marketing. Melissa's role is to train businesses how to use Social Media Sites (Facebook, Linkedin, Twitter, YouTube, etc), to get into the “conversation” with the right audience. She also creates and implements Social Media Marketing Strategies on behalf of her clients.
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