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Social Media Optimization

Most Internet users have heard of Search Engine Marketing (SEO) but the new “buzz word” in the Internet Marketing world is Social Media Optimization (SMO). SMO tactics are used to drive large amounts of people to a web site through new channels. Google and Yahoo, while still major players, are not the only sites that push traffic anymore. The basis of Social Media Optimization lies in creating a community that brings interested users together. Wikipedia describes social media as… “The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”

 

Melissa Ward: Melissa can often be found at the front of a room giving a presentation or hands on training session in one of many areas of Social Media Marketing. Melissa's role is to train businesses how to use Social Media Sites (Facebook, Linkedin, Twitter, YouTube, etc), to get into the “conversation” with the right audience. She also creates and implements Social Media Marketing Strategies on behalf of her clients.
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