Social Marketing – The Good, Bad and Best Practices – Facebook

Good:

You have a personal profile that is about you, your life and your work

Bad:

Your personal profile is under your company name

Best:

You have a personal profile that is about you, your life and your work

You have a Fan page that is devoted to your work –  under your company name, product name, book title, service name, etc.  and not your name.

How to fix the bad:

• Click on Settings
• Click on Account Settings
• Next to Name – click on Change
• Enter in your REAL First name and last name.
• Save

Why? Fact:  People want to do business with people, not a company name or a logo.  You will gain far more sales by letting people get to know you then by keeping yourself hidden.

Imagine this,  you are a not-for-profit.  10 people from your organization are on Facebook.   Your organization has a Fanpage.  You and your co-workers can share personal stories about the non-for-profit’s work that you are involved in on your personal profiles.  Each of you can also share stories from those you’ve helped or other involved people (patrons, sponsors, etc…) on the fan page.  This all ties together very nicely.  There is nothing like a good personal story to increase awareness of an organization!  If you want people to invest in your cause you have to touch their hearts.