Shoppers ditch long lines for Web

Washington Business Journal – by Gillian Gaynair Staff Reporter

While eager shoppers cram into stores, fight over bargains and wait endlessly in lines Friday, a growing number will avoid the mayhem.

That group will buy from home. And they’ll probably be in their pajamas.

Nearly 60 percent of the nation’s shoppers will purchase gifts online this holiday season. In the Washington region, 66 percent of them plan to do more than 75 percent of their shopping that way, according to Helen Malani, chief shopping expert at Shopzilla.com, an online comparison shopping resource.

You can read the rest of the article here http://washington.bizjournals.com/washington/stories/2007/11/19/daily27.html?b=1195448400^1555102&ana=e_abd

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Melissa Ward: Melissa can often be found at the front of a room giving a presentation or hands on training session in one of many areas of Social Media Marketing. Melissa's role is to train businesses how to use Social Media Sites (Facebook, Linkedin, Twitter, YouTube, etc), to get into the “conversation” with the right audience. She also creates and implements Social Media Marketing Strategies on behalf of her clients.

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Washington Business Journal – by Gillian Gaynair Staff Reporter

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