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    Categories: Marketing

Putting Mobile TXT Messaging into Perspective

According to the data from Communities-dominate blogs, the frequency of txt / sms messaging is mind blowing!  Here are some numbers to put the 2.4 Billion (with a B) mobile phone users worldwide into perspective:

  • 800 million automobile owners
  • 1.3 B people who have a fixed land line
  • 1.5 people own televisions
  • 1.4 Billion people have credit cards
  • 850 million people own PC’s
  • 1.1 Billion people have Internet accounts
  • 85 million people own iPods
  • 200 million gaming units were shipped in 2006
  • 300 million digital camera were shipped in 2006
  • There are 2.7 Billion Mobile Phones in use right now
  • 950 million mobile phones were sold last year world wide
  • In 2006 the subscriber base grew from 2.1 billion to 2.7 billion.

This is not a segment of the market that can be ignored!  To reach the mobile phone subscribers quickly & effortlessly and provide them with the information that they want and need right now – you have to be able to communicate with them on the medium they know and love:  Their PHONE!

Read the rest of the article here

Melissa Ward: Melissa can often be found at the front of a room giving a presentation or hands on training session in one of many areas of Social Media Marketing. Melissa's role is to train businesses how to use Social Media Sites (Facebook, Linkedin, Twitter, YouTube, etc), to get into the “conversation” with the right audience. She also creates and implements Social Media Marketing Strategies on behalf of her clients.
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