In the age of coronavirus, it has become more important than ever for every business – large or small – to have the ability to reach their customers in the digital realm. With thousands of businesses shutting their physical doors, the need to throw open the digital doors and windows has become vital to reach the millions of customers now spending their day social distancing at home.
Even when government officials give the “all clear” to come out, it is likely that it will be a long time before everyone feels comfortable coming back out to shop. In fact, it is increasingly unlikely that the economy will ever look the same as it did in late 2019. Is your business preparing to handle this new “corona-economy”? The first place to start is by taking a look at the home of your online presence – your website.
Now, A Website Makes All The Difference
Just because more people are staying home doesn’t mean that they have stopped consuming. In fact, online retailers and streaming services have seen a meteoric rise in sales in recent weeks. More people are moving to order online. To take advantage of this new online economy, it is imperative that your website acts like an employee. It must provide accurate, up-to-date information on the services and features that your business or organization offers. Equally important is a fully-functioning e-commerce shopping feature.
You may have had a website for your business for years. However, did you ever expect that your website would become the primary – and perhaps only – method by which current and potential customers access your services or products? If you are a company that has been forced to shut your physical location, building and maintaining an engaging website that drives customers to your products and services at the first click.
Close the Social Distance Online to Reach Customers
If you have shopped online through any business, you know that there are many elements that go into making a website successful. The smallest inconvenience online can mean the difference between a sale being made and a closed window.
Are you interested to learn how a website can revolutionize your small-business during COVID-19?
Here are a few elements to consider when looking at building or revamping your website to reach your customers online:
- The ability to accept and process payments through an online e-commerce shopping portal.
- A full catalog of products and services that updates in real-time.
- Engaging and educational videos featuring products and company team members.
- An online portal where customers can create accounts, ask questions, and build community.
- Access to social media feeds that show curated content that gives updates and behind-the-scenes views of the company.
- Live chat features that utilize real people or AI to engage with customers on your page.
When it comes to building an online presence that is effective in reaching customers online, the only limit is your own creativity. Experiment with new and unique methods to reach your target audience. Learn from others who are succeeding in their own online endeavors. Your customers expect a fantastic website experience. So start delivering with a website that turns heads, like any other service you offer.
Adapt to the Present to Plan for the Future
This time has been incredibly difficult for businesses all over the world, and the small-business market has faced the brunt of COVID-19’s destructive force. Moving your business to an online format is a great method of adapting and surviving the current economic crisis. However, even when the current health situation begins to wind down, one reality will remain: doing business online is the future of business.
Ready To Build Your Online Presence?
Partner With NewWard Development Today!
For your company to survive and thrive in this new online economy today and in the future, you must take the steps today to ensure that you are primed to take advantage of new online opportunities tomorrow. At NewWard Development, our team of web design professionals can help you design and implement a web presence that has a track record of increasing ROI and conversion rates. Contact NewWard today by clicking here – and start building today!