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In Defense of Raising Money: a Manifesto for NonProfit CEOs

A must read post by Seth Godin for all of my not-for-profit clients

I’m sick of apologizing for being in charge of raising money. 

I work at a great nonprofit organization (1) that is doing great things in the world, one that’s attacking daunting problems in a powerful new way.  I believe in what we do, and think that we may be catalyzing a shift in how the world fights poverty.

So why did one of my mentors – someone with a lot of experience in the non-profit and public sector – tell me not to take this job?  “Be careful,” he said, “You’ll get pigeon-holed.  Once a fundraiser, always a fundraiser.” 

Read the entire post here:  http://sethgodin.typepad.com/seths_blog/2008/10/in-defense-of-r.html

Melissa Ward: Melissa can often be found at the front of a room giving a presentation or hands on training session in one of many areas of Social Media Marketing. Melissa's role is to train businesses how to use Social Media Sites (Facebook, Linkedin, Twitter, YouTube, etc), to get into the “conversation” with the right audience. She also creates and implements Social Media Marketing Strategies on behalf of her clients.
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