Trust

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Social Networking Rotary Style, Will it Build Goodwill and Better Friendships?

As a Rotarian, I try live my life by the cornerstone of Rotary: The 4 Way Test Rotarians Connecting Of the things we think, say or do Is it the TRUTH? Is it FAIR to all concerned? Will it build GOODWILL and BETTER FRIENDSHIPS? Will it be BENEFICIAL to all concerned? That is why I belive in Social Networking, Rotary Style. As an active social networker the third principle speaks the loudest to me.  It is my goal to share my expertise, knowledge and information (mine or not) with the hundreds, if not thousands of people I touch on a daily basis.  I do this to build goodwill and strengthen the connections I've made along the way.  I often talk about adding value to the conversation., which is, pulling people into your circle of influence to benefit them - not you.  I also work very hard not to be seen as the  "snake-oil salesman" persona that seems to befall many other online marketers.  I am not that... nor do I ever want to be. Participation in the conversation is not only about sharing information, but it is about listening as well.  Listening enables you to offer what your connections and friends want.  Listening also enables you to take action - for example, to protect your reputation.  As regular readers know, several months ago I was accused of plagiarism.  It is only through listening to the conversation that I was made aware of it and was able to take action in regard to it.  The entire situation was cleared up in a matter of hours and it all took place in front of some 3000 participants in the conversation.  While I certainly could have lashed out [...]

7 Non-negotiable Social Networking Rules

1)  Profiles are Personal - Facebook, LinkedIn, etc... profiles are about you.  Use a picture of yourself, talk about yourself, whether it's related to work or it's social.  Your logo is not you - your business is not you.  You may be there to network and promote your business, but people want to do business with people. Image by elycefeliz via Flickr 2)  Stop selling me- Don't talk about how good your "widget" is.  Don't pitch me or tell me that your service can gross me $10,000 a month.  Talk to me, share with me, teach me and I'll listen.  If I like what you have to share, I will come to you for the sale. 3)  I don't NEED your product/service - I need air to breath, food & water to sustain myself, and people to love and love me back, that's about it.  I'll decide if I WANT your product or service based on the value of the conversation we have. 4)  Truth and Transparency - be honest in your opinions and insights.  Own them - show me the real you and you will win my respect and earn my trust even if I do not agree with you. 5)  Move out of "Spam-a-lot" - If I haven't said yes yet, you can stop emailing me, really.  I'll ask you to stop sending me stuff once, if you don't listen - I will remove you as a connection. 6)  The Opt-In is Mine:  Did I opt into your mailing list or did you add me on your own?  If I didn't opt in, there was a reason, do not ever make that decision for me. 7)  Strive to make Connections not Sales:  You and I [...]