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Facebook Tagging Tips

Tagging on Facebook accomplishes a few things: Notifies the person tagged.  This calls attention to the status update or comment. Notifies the page admin.  Tagging a page can post the status update on that page and bring your friends' attention to the page. Notifies the page admin.  Tagging a page from a page gives both pages more exposure. A tag is a hyperlink.  Making it easy for your friends or fans  to click and visit the  page or person that you’ve tagged.  Your post is usually displayed onto the Wall or Timeline of the Page or friend that you've tagged. Tagging People: When you tag a person in a status update or in a comment, their name is highlighted.  Use the @ symbol before their name.  You must be personally connected to the individual to tag them.  If you are tagging within a group, you can tag any other member of that group, whether you are personally connected to them or not. Tags offer the most notice in photos.  People ALWAYS notice when they are tagged in a photo and that photo then gets shared with your friends and their friends.   Ditto for Video.  Don't abuse this.  Tag people who are actually in the photo.   If the photo is an event flyer, go easy.  This isn't a practice I like, it feels invasive to me, but people do it anyway. Tagging Pages: If you are tagging as a page admin, it's easiest if you "Use Facebook as Page" and tag other pages that way.  Your page must "like" the page you want to tag.  Again use the @ sign in front of the page name.  Remember, business pages can not tag people. You do NOT need to tag if you [...]

Social Media Isn’t for Cowards

It's easy to share your about yourself or your opinions when you are hanging out with a close group of friends.  Even if they disagree with you, odds are the conversation will be fairly respectful (maybe a few friendly digs) but you will get your point across and no one will be bleeding. Sharing on social media Isn't for cowards. To do so in the Social Media channels can potentially be a risk.  You don't know who will see it, or how they will respond to it. It doesn't even have to be an opinion - Social Media is filled with misunderstood ad campaigns that simply pissed someone or some group off and a fire storm ensued. Do it anyway. I don't mean go out there and intentionally start pissing people off, or to get into a massive political debate, like we saw in the last presidential election.  But I do mean to share your truth - share a post that is all YOU. There are hundreds, if not thousands, of massage therapists, accountants, life coaches, etc who all share the same thing.   The differentiator  in your business is you.  No one does exactly what you do in the way you do it.  More importantly, no one gets the same exact joy by doing what you do.... share that.   Share the experience of doing business with you so you will stand out from the hundreds of others. I have a lot of competition in my industry - and I don't mind it.  It keeps me sharp and quite frankly honest to myself, to my clients and to my community.  I share what I do, how I do it and why I do it, [...]

Facebook Wants to know your Real Name

I hate to say "I told you so"... but I TOLD YOU SO. Want my name or my logo? Your Facebook personal profile must use your name.  Not a business name, not your nick name, not a made up name, but your actual name.  While the policy has come under heat lately, there are some valid reasons for the rule. According to Facebook, " Facebook is a community where people use their authentic identities. We require people to provide the name they use in real life; that way, you always know who you're connecting with. This helps keep our community safe."  You can read the rest in Facebook's name policy.   I like connecting with people on Facebook.  If I wanted to connect with a brands, I'd go like a page and pay attention to it.  I enjoy meeting the faces behind the logo and want to put a real name to that face.    I do business with people, even if I write the check out to a brand name.  Don't you? Recently a business associate of mine found himself locked out of Facebook.  When asked to verify his name, he could not.  His Facebook name was "D.J. Tim Smith".  While Tim Smith (not his real name, I am using it for example purposes) is his name, the D.J. portion is simply a job title.  That's a big no no in Facebook's world.  In the end, he was reinstated by removing the title and using his actual name. Facebook suggests you create a business page for your business name and / or title.  Facebook does give you the opportunity to change your name, and does allow for nicknames, maiden names, etc.  Look under your settings and click [...]

All Sizzle no Fire

(Photo credit: Wikipedia) It is freezing in the north east but a good fire will increase the temperature in my house my 10 degrees.  I bought a face cord of cherry wood 2 weeks ago that came in damp, but I figured if it sat in the garage, it would dry out in time. I figured wrong. I tried to make a fire when temperatures here hit -10 and I got a little of sizzling but no fire.  The wood refused to burn.   I tried splitting it (imagine me with an ax!) , adding kindling, paper, basically grabbed everything I could get my hands on to get a fire burning - but the wood would not ignite at all. I was exhausted with the effort and finally, I just gave up - cranked the thermostat up and sat down annoyed and discouraged. From the emails and questions I've been getting, this is the way a lot of you feel about the efforts you've been putting into social media.  So, I've decided to do develop something I've been thinking about for a number of years - The Social Networking Masters Class. [Tweet "Get the fire going in your Social Media by attending"] All the classes are online, they incorporate text, screen shots and videos to help you get the fire cranking in your Social media efforts.  Once you master these techniques, know how to create goals and measure success, you will go from sizzle to fire in a short period of time. I look forward to seeing you in the Social Networking Masters Class!  

Authenticity, Egos and Social Media

Sometimes I have a hard time watching the Social Media space.  I see people, business owners, doing "it" wrong, I cringe and want to say something, but don't (unless I know them REALLY well).  After all, who am I to judge... ? When it feels like you're in the space to wrack up some cash, it just smells bad. If you were a chef yesterday and an internet guru today, it makes me think twice about doing business with you.   I am not talking about people like Gary Vayhnerchuk, he's more then proven his abilities and expert status (plus he's a blast to listen to - go subscrube to his blog).  I am talking about someone you never heard of before, came out of nowhere and was forced to make a job change, so hopped into this space.  For all I know, the chef a brilliant marketing strategist and just kept it secret for decades, which is why I don't say anything... but... where's the build, where's the chat, where's the relationship building?  Perhaps this is the "rebranding" of a person that is yet to be completed, but it still smells bad. So here's a little food for thought... Who are you?  Let people get to know you.   Better yet, get to know yourself.  Is what you're doing what you really want?  If not, where do you want to be?  If it looks like you're in it for the money, it won't work - not in the social media space anyway.  There are ample life and career coaches to help you get in touch with your inner guru and break you out into doing what you are truly passionate about.   Maybe the [...]

Timeline for Facebook Business Pages

Today is launch day for Facebook Business pages.  I held off writing this until I had a chance to play with it. I converted and published the NewWard page:  take a peek here:  The cover photo replaces your "landing tab". The cover photo gives you the opportunity to brand your page and show off some nice items, but Facebook doesn't want you to get too spammy about it.  Keep it clean and neat, and not too much text please (You will see a pop up when you change your cover photo giving you the rules).  Cover photos are 830x350. Custom tabs run across the top, right below the cover photo.  They are not as obvious as they were before, but not hidden either.   If you have too many tabs a "see more" will appear. What's interesting is that people can now contact you privately via the FB messaging system.  You can see those when you click on the Admin drop down panel.  The admin panel button is located to the top right of your cover photo.  When you click on it, you can see your insights, notifications and messages. You can add business milestones and "pin" posts to stay at the top of the page.  People you are personally connected to that commented on the page have their posts higher in the timeline (for the admin) so you can see them and interact easier.  I personally prefer it to be all chronological, but we'll see how it goes.   Similar to personal timeline profiles, you can chose which interest boxes show up under the cover photo. I like the "Build an Audience" button.  Speaks more to what a business owner is trying to accomplish by using Facebook. [...]

Why Bother With Social Media?

The telephone has become such a common fixture in our society that we use it without giving it a second thought.  Be honest, have you ever said yourself, “I have no time to use the phone.”?  Email has become a similar commonality in our everyday lives.  Whether we like it or not, Social Media is on its way to entering into the same category. Consider this: You go to your favorite pizza place and check in on Four Square (  The people you are connected to on Facebook ( and Twitter ( see that you are at “Joe’s Pizza” and assume it is a place you enjoy visiting.  Your best friend happens to be walking down the same block and, having seen your Facebook update, knows you are at Joe’s.  He decides to stop in and have a slice with you.  You enjoy the surprise; have some quick conversation over slices and soda then part ways to head back to work. What happened? 1)      You created awareness among your sphere of influence for Joe’s pizza 2)      You connected with a friend who you haven’t had the chance to chat with in a while 3)      Your spirits are lifted and you return to work a little cheerier. This is what Social Media is about.  Connecting with each other in such a casual manner that it is a part of our every day conversational lives. The advantage of Social Media for business is obvious.  By having a presence in various social media Web sites, you give your customers and the opportunity to help spread the word about your business.  You also give your customers and prospective customers the ability to ask questions, stay up to date on [...]

The Rules of Engagement

As we close the door on 2010 and open to 2011, I have a thought I'd like to share... There are still a lot of people doing it wrong. Image by fredcavazza via Flickr They are using social media as a platform to yell, blast and spam out their goods and services.  At no time do they explain what they are about, who they help or how they work.  While the goal of using social media is awareness, the best way to get there is by encouraging people to talk, write, converse online and off. We live is a world where there are so may people / businesses / things screaming for our attention.  Sometimes the noise level is painful. Encouraging people to get into the conversation, by sharing things that are of interest, peek curiosity and by simply being nice is a far better use of Social Media tools. For example: Real estate agents typically post about an open house or a new listing in their Facebook status or Twitter stream.   Does this spark interest or encourage conversation?  No.  It's flat out boring.   Talk to me about the trek in the snow you made while showing the property, share tips on making the house show ready, talk about the goings on in the neighborhood, upload a photo of something cool you saw on the property... these things create curiosity and encourage interaction. Quick ideas: Post up on other people's pages Ask questions Be interesting Take an interest in others Be informative Be helpful It's never been about the tools, it's always been about the outreach.  Get the methods of outreach down and you can succeed in any platform you chose to use. Make a promise to yourself and your connections in 2011 to do social [...]

An evening with Peter Shankman: Inaugural Social Media Club of Tech Valley Event

The big take aways: Transparency Relevance / Ask your audience how they want to receive information Brevity / Learn to write Top of mind Sponsored in part by NewWard Development, LLC. Visit the Social Media Club of  Tech Valley to learn more or visit us on Facebook! Related articles Come meet Peter Shankman at Union College ( Social media | you can't buy friends or loyalty ( Facebook's New Profiles - A Shot through the Heart of LinkedIn? (

Facebook Fan Page SEO Tip

When you attach a link to your fan page, Facebook makes it an indirect link, but if you write the raw link in your status (not attached) it becomes a direct link. See examples 1 and 2 here Also, make sure to take the time to add a "Like" button to your web site.  Stats prove there is an increase in traffic (now, go convert them): More Facebook SEO Tips Facebook Fan Pages vs. Groups for Marketing and SEO ( SEO Company Says Get On-Board with Facebook's Social Search Engine ( 3 Less Known but Effective Ways to Share Your Facebook Page (

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