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Facebook Fan Page SEO Tip

When you attach a link to your fan page, Facebook makes it an indirect link, but if you write the raw link in your status (not attached) it becomes a direct link. See examples 1 and 2 here http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/ Also, make sure to take the time to add a "Like" button to your web site.  Stats prove there is an increase in traffic (now, go convert them):  http://www.insidefacebook.com/2010/05/05/some-early-data-shows-facebook-plugins-increasing-sites-traffic/ More Facebook SEO Tips Facebook Fan Pages vs. Groups for Marketing and SEO (fathomseo.com) SEO Company Says Get On-Board with Facebook's Social Search Engine (prweb.com) 3 Less Known but Effective Ways to Share Your Facebook Page (searchenginejournal.com)

Back to Basics Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.   If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.   Keyword density is always expressed as a percentage of the total word content on a given web page.   Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%   The accepted standard for a keyword density is between 4% and 6%, to get recognized by the search engines and you should never exceed it.   Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.   Simple steps to check the density: Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Go to the ‘Edit’ menu and click ‘Select All’. [...]

Get Your Business Found in Local Searches

If your brick and mortar store front depends on local business - then your web site needs to be found in local search engines.  Not only should you use your city, town and county in the title bar of your web page and have you physical address in the content, but you should sign up for some of the search engines that offer local listings.   Most of these are free - some have paid listings.  Try the free ones first and see how you make out.    Goog411 -- http://www.google.com/goog411 Yahoo Local Business -- http://listings.local.yahoo.com/signup/create_1.php TrueLocal.com -- http://www.truelocal.com/listabusiness.aspx Switchboard.com Yellow Pages -- http://www.switchboard.com Ask Local -- http://city.ask.com/city MSN Local/Live Maps/InfoUSA -- https://ssl.search.live.com/listings/ListingCenter.aspx CitySearch -- https://selfenroll.citysearch.com SuperPages -- http://advertising.superpages.com/spportal Internet Yellow Pages -- http://www.yellow.com/advertise Chambers of Commerce -- http://www.chamberofcommerce.com/public/index.cfm Yelp.com -- http://www.yelp.com

Web Design Elements You Should Avoid Having on Your Site

You've heard it before - but after floating around the Internet - it bares repeating!!!     As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn't matter if you had the greatest product in the whole world -- if your website is poorly done you won't be able to sell even one copy of it because visitors will be driven off your website by the lousy design.   When I'm talking about a "good design", I'm not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design -- accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.   Hence, I have highlighted some features of the worst web designs I've come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it's high time to take serious action!   1) Background music   Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and everytime a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I'd just turn off my speakers or leave [...]

Understanding Google Analytics

Google Analytics is one of the most comprehensive web traffic programs available on the internet. Sign up for your free account by visiting www.google.com/analytics. Once you sign up for an account, you will be given a few lines of code. This code must be placed inside the body tag at the bottom of each page on your web site. Once your google code is installed, it will begin to collect data from your web site. This data is placed in various categories that describe where visitors came from, what they did when they entered your site, what type of browser they use, what page they exited from and much more. Knowing how many visitors your web site has received is not enough to make any real assessment of how effective your web site is. You need to know what pages keep the visitor's attention, how the site flows and if the structure of the site is meeting your business and marketing goals. The first page on your Google analytics page is the Dashboard. The dashboard gives you a "big picture" summary of what has been happening on your web site for the time period that you specify. Visits: The total number of people who have visited your web site Pageviews: The number of pages that have been viewed within your site (this number is often called "hits" – but it is an overinflated number and does not represent the number of people who have visited your web site). Pages/Visit: How many pages the average visitor looked at while on your web site. Bounce Rate: How many visitors came and immediately left the web site. Average Time on Site: How much time the average visitor spent [...]

What is Satellite Content?

Satellite Content is content you post outside of your regular web site on MySpace, Facebook, Squidoo and other 3rd party social marketing sites.    This can supply steady stream of long term targeted traffic to your web site. On all sites that you post on, include links back to the page on your web site that speaks to the content you are talking about or to a well designed squeeze page advertising your product or service.   If you are writing about email marketing, the link should go to your email marketing page, if you are writing about how to use word of mouth marketing effectively, then your links should point to your word of mouth marketing page.  Include photos, audio or video in your satellite content to create more interest and maintain the visitors attention.  Imagine putting a video on youtube.com, then inserting that video into your Squidoo lens.  You just created 2 streams for incoming traffic into your web site... See how easy that was?