The Rules of Engagement

As we close the door on 2010 and open to 2011, I have a thought I’d like to share… There are still a lot of people doing it wrong. They are using social media as a platform to yell, blast and spam out their goods and services.  At no time do they explain...

The Creation of Community

It’s easy to talk about the mechanics of marketing yourself online.  The “how to’s” in setting up profile pages, twitter accounts, fan pages and the like.  What is more difficult is explaining the how you should go about marketing yourself.  On one hand, the concept...