Internet Marketing

Home/Tag: Internet Marketing

Are you on YouTube?

Do you have digital camcorder?  If so, put it to work for you!  A 2 or 3 min. video will let your potential customers get to know your face and voice.  Talk to them, share your insights with them and reap the benefits of “putting yourself out there” in public.  If you do any presentation or seminar work, put the camcorder on a tripod and tape it.  Upload portions of it to YouTube.  Again - people now have the opportunity to see and hear you… talk about making a connection! Go to youtube.com, create an account.  Now take it one step further - create a channel.  Make sure you come up with a good user name, something that reflects your business or videos as it will be used in all references within YouTube. Once your channel is set up - put your videos in the play list.  You now have your own url to direct people to from your web site.   See mine here http://www.youtube.com/melward. Good Luck! Here's an excerpt from a presentation I did at SCORE in Albany [youtube 5sn9uJPzE1Y]

Social Media Optimization

Most Internet users have heard of Search Engine Marketing (SEO) but the new "buzz word" in the Internet Marketing world is Social Media Optimization (SMO). SMO tactics are used to drive large amounts of people to a web site through new channels. Google and Yahoo, while still major players, are not the only sites that push traffic anymore. The basis of Social Media Optimization lies in creating a community that brings interested users together. Wikipedia describes social media as... "The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs."  

The Death of Email Marketing

You’ve probably seen more than one of those “Death of…” reports lately… but there is one method online that will never die. Email marketing. You see, all the guru’s talk about the ‘changes’ taking place online and how a lot of methods that worked a few years, even a few months ago (!) don’t work anymore… well… I agree, things are definitely changing but…. … how are they delivering those “Death of…” messages to you? By email. Sometimes those message get you to click on a link to a blog or special report etc… but the way they get that link to you, the delivery mechanism, is STILL email. If anyone tries to tell you that email marketing is “dead"… watch out and keep your hand on your wallet! If you read your emails and can’t wait for them to arrive, that’s proof positive it still works!

Free Page Strength Analysis

SEOMoz.org has developed a fantastic tool that calculates something they call “Page Strength” which can be used in to gauge the importance and visibility of any Website or Webpage.  Page Strength score is probably a much more accurate reflection of a Websites importance than Alexa Rank or Google PageRank alone. Page Strength is based on a number of factors: Links pointing to the URL & domain Position in Google for the first four words of the title tag Age of the Domain Links from .edu and .gov domains Age of the Domain Name Links from Wikipedia, del.icio.us, DMOZ.org Google PageRank, Alexa Rank, and more Give Page Strength a try on your own Website.  http://www.seomoz.org/page-strength

Email Marketing: Newsletters and Promotions

If you have a small marketing budget, or are looking for an effective yet low cost way or marking your web site, products or services, email marketing is the way to go!  Effective utilization of email marketing can be a boon to your online business.  Email marketing has been proven to have a response rate of up to 20% vs.. Direct Mail marketing's response rate of only .5 - 2%.  In addition, with Direct Mail, response rates can vary from several weeks to several months.  Thus, knowing the effectiveness of your campaign is "iffy" at best.  In Email Marketing, you will receive 85% of your responses inside of 48 hours.  This allows you to measure the effectiveness of your ad or newsletter quickly and make any needed changes for your next campaign.  When soliciting email addresses, remember to make your visitors comfortable.  Make sure your privacy policy is clearly posted and ask only for the information that you need.  Most of us treat our email box as "sacred space".  Do not allow your newsletter to look like spam, or it will be deleted and the member will withdraw from your list.   Avoid those "fantastic opportunity" type phrases and anything that is considered hype.  Online Newsletters allow you to keep in touch with your clients on a regular basis and share your knowledge and skills with a large array of people.  Site Visitors will join your newsletter in an effort to get to know you, see what you have to offer and are typically testing your knowledge before "buying" into your services.  Newsletters are usually 3 - 4 paragraphs long and focus on one or two pertinent ideas.  When writing content for your newsletter remember these key points:  Content, Clarity, Concise.  Your content should be something of [...]