fan page

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Quick Facebook Fan Page Tip

One of the biggest complaints I hear from clients is that they do not get notified if someone comments on a Fan page post. The easy way around that is to "Like" the post. Once you Like it, you will be emailed when another fan comments on it.

How to Remove a Facebook Fan Page Admin

Facebook has made a major change in Fan page administration.  The site now allows other admins to remove the "owner" admin from a Fan Page. The advantage of this move is, if you are an employer who has a company fan page created by an employee, you can now remove that person as the owner.  I've had many questions from business owners over the years on that topic alone. The DISadvantage is, if you created your own company page and invited in other admins, you can get the boot as well. Now, more then ever, it is imperative that you allow trusted people to administer your fan page with you.  Partnering with honorable vendors and employees will ensure that your fan page remains under your control. To remove an admin: Click on Settings - on the far right corner In the right side column you will see Page Roles From there, you will see a list of agencies or individuals you have given access to. Click on Edit of the person you no longer want administering your page, then Remove Best practice:  Despite the change, I still recommend that you create your own fan page and invite your vendor or employee as an editor, monitor or even administrator to customize it or help maintain it.   You never know what future changes will be coming down the line. If you need help, do not hesitate to contact us for Facebook assistance. 

Facebook Fan Page Custom Landing Tabs

Edit:  Facebook has restored custom landing tabs Facebook changed the rules again... Fan pages with less then 10,000 fans (likes) can no longer set up a custom landing page for people who are not yet fans.   There are only two choices the Wall tab or the Info Tab.  Tough call - but I vote for the Info tab....Why?  You can still put custom content and hyperlinks into the fields and somewhat direct people on where to go.  While you can not insert graphics, you can control the flow of traffic to an extent. Adding a link to what WAS your landing page may encourage not yet fans to check out the additional information you are offering.  Let's keep in mind that we can still have custom tabs and boxes, it's just no longer the first thing people see when they come to the page. A second alternative is to set up a custom box on the wall tab that sits right under your fan list so that it is above the fold and obvious to anyone who visits your Page's wall. You can still reference your custom tabs in various ways, it will just require some additional strategic thinking.  For example in posts around the web, in your blog, etc you can say Click Here to see our Facebook only specials and send traffic to your fan page to encourage not yet fans to join. The change does should give you some food for thought... where is your HOME BASE?  Let's keep in mind that at the end of the day the goal is to funnel all traffic into a particular location (typically your web site) depending on what you are marketing and to whom.  If your goal is [...]

How to Create a Custom User Name for your Facebook Fan Page

This post is for me as much as for all of you... I constantly forget the Facebook Username link... Go to The Facebook User Name Page:  http://www.facebook.com/username/ (easy enough to remember... right?) If you already set your PERSONAL user name you will see this: Click on Set a Username for your Pages and select the page you want to name from the drop down list: Type in the name and click on Check Availability... NOTE: Once you have selected a user name it CAN NOT BE CHANGED so chose wisely! * Where UserName you entered is the user name you just typed in and Your Page Name is the page you are creating a user name for. Click Confirm and wa-la, you are done! Also note that you need to have at least 50 fans to create a user name, otherwise Facebook will tell you your page does not qualify. Now  - go play!

Social Marketing – The Good, Bad and Best Practices – Facebook

Good: You have a personal profile that is about you, your life and your work Bad: Your personal profile is under your company name Best: You have a personal profile that is about you, your life and your work You have a Fan page that is devoted to your work -  under your company name, product name, book title, service name, etc.  and not your name. How to fix the bad: Click on Settings Click on Account Settings Next to Name - click on Change Enter in your REAL First name and last name. Save Why? Fact:  People want to do business with people, not a company name or a logo.  You will gain far more sales by letting people get to know you then by keeping yourself hidden. Imagine this,  you are a not-for-profit.  10 people from your organization are on Facebook.   Your organization has a Fanpage.  You and your co-workers can share personal stories about the non-for-profit's work that you are involved in on your personal profiles.  Each of you can also share stories from those you've helped or other involved people (patrons, sponsors, etc...) on the fan page.  This all ties together very nicely.  There is nothing like a good personal story to increase awareness of an organization!  If you want people to invest in your cause you have to touch their hearts.

What can a Facebook Fan Page do for your business?

Facebook fan pages (a.k.s Public Profile Pages) are a special space within Facebook that is dedicated to your business.  It acts like a small, but very powerful web site.  These pages are easily shared among members of Facebook.  Public profiles are also indexed by the search engines and easily viewed by anyone on the Internet. Through the Insights, you can drill down and see the demographics of your fans.  What percent are male vs. female, age groups, what cities are they located in and predominant language.  You can also see what your post quality score is.  Post quality measures how engaging your posts have been to Facebook users over a seven-day window.  Your Post Quality is determined by the percentage of your fans that engage when you post content to your Page. It is calculated on a rolling seven-day basis. The number of stars depends on how your Post Quality compares to similar Pages (for example, Pages that have a similar number of fans.) Engaging fans through your page entails providing relevant, engaging information that encourages participation.  Ask questions, offer the opportunity for your fans to provide feedback.  Allow fans to post questions and interact with your business.   Status updates, notes, wall posts, photos, videos, all flow into the news feed, keeping your fans abreast of the latest updates to your page.  Providing engaging content is the best way to get fans to interact with your page.  Custom tabs and boxes can be created to further engage your fans and encourage new fans to join.  You can offer Facebook only promotions, fan only specials or simply show your fans the goods and services you offer through a custom tab or box.  Using eye catching graphics [...]