branding

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A Social Media Experiment – Your Thoughts?

A Social Media Experiment. On all of the social media sites I can be found on I have a photo of me.  It is my “avatar”, my face, my “brand”.  I will tweak them once in a while, make a change, update it usually with little or no reaction - as they are essentially the same.  Me, usually from the shoulders up, an outfit, typically red or blue (need to add my purple :) ) smiling nicely.  They photos convey my professionalism, hopefully my confidence in what I do, a sense of approachability, and make me recognizable.  All the things I wish to be perceived as. Then one day, I decided I’d like to change it up a little.  I broke the golden rule – Never, ever mess with your brand.   I took an old avatar and put it up on Facebook.  The cartoon is representative of an old idea I had, something out of my ordinary marketing message and a little rough around the edges.  She is a “persona” of me, in somewhat questionable attire – but one that conveys the concept of “Web Mistress” in a very tongue in cheek sort of way.  I did this as I am considering an “off-shoot” brand and wanted to see what would happen. Then I sat back and watched.  It was interesting for me to see who continued to interact with me and who did not.  Trust me, I took note.  I expected the comments from people who know me personally and “in real life” to be positive, I was not disappointed.  Those who truly know me are more then aware of how off-center I can be.  But I was intrigued by those who did not engage [...]

The NEW Facebook Fan Page

The first thing you need to know about the new Facebook Fan Pages is that they are open to the public.  People no longer need to be a member of Facebook to be able to see your business / organization's fan page.  This, in my opinion, is a fabulous upgrade.  If you do not have a web site, or have a static web site, the Facebook Fan page now offers you the opportunity to create a dynamic space on the web. Image via CrunchBase Notice how much fan pages now look like personal profile pages.  The tabs, a wall, an info tab and the ability to add other tabs at your discretion (four more tabs will be visible).  The Wall Tab, Info Tab and remaining tabs all have their own unique URL, which allows you to promote a section at a time.  If you are holding an event and post it on your Facebook Fan Page, you can send people to that link if you do not have a calendar on your own site. The Stream Tab contains only information that the you (the administrator) has posted.  The Wall tab is a time line of activity from the administrator and fans.  The info tab gives you the ability to add detail.  Be a little creative here, expand on your "why" for doing business.  Give your fans and visitors greater insight into who you are and why you do what you do. If you upload photos (hey why not) you can now tag them.  This gives you the ability to "touch" your fans like you've not had before.  Personalize the experience for them as much as possible by adding your fans names to any photos you post.   [...]