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SocialMarketing
Today's consumer is skeptical! People rarely do business with
people or companies that they don't know or trust.
The question now becomes, how do you develop a relationship
with your potential customers online?
The Answer:
Position yourself as a trusted leader in your industry.
Push Marketing: Where you PUSH your message in front of your
prospects. Examples are TV commercials, Radio Ads, Print Ads.
Pull Marketing: Where you PULL prospects in to hear your message.
Examples are Article writing, Story telling, Books, Blogs, Opt
in Newsletters.
Can you see how Pull Marketing will be
more affective? When
prospective clients choose to hear your message, they are open
to learning about you, your company and your philosophy on business.
Selling to individuals that are asking for your message is much
easier then forcing your message or brand on to them
The purpose of Social Marketing is to increase your exposure,
putting yourself "out there" and "on
the line" for the world
to see.
By utilizing large third party web sites like Facebook, MySpace,
LinkedIn,
Squidoo and YouTube,
you can create your image, share your expertise and create a
identifiable brand for yourself or company.
The message you want to get out:
- You know the problems within your market and identify them
- You have the solutions to those problems
- You write and share your solutions with the general public
because you care and are passionate about your industry and
helping people.
Examples:
"If you’re promoting and selling your passion,
hobby or profession, then it’s much easier for you to
create high value content and products and pass that along
in such an enthusiastic and decisive way that it automatically
will show your expertise! And that’s exactly what people
are looking for online: solutions from an expert." Excerpt
from “Your
Best Internet Business Opportunities”
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