Setting Your Web Site Goals

It’s traditional to approach the New Year with a list of goals.  We set goals for our health, our fitness, our relationships and our finances and business.  When thinking about your business and financial goals consider how a web site can help you achieve them.

 

Here is how to set clear, definable, trackable web site goals:

 

What do you want to gain from your web site?

Are you looking for increased exposure, increase sales, get more connections, send out a clearer message?

 

Know what you want from your web site.  

Try these on for size:

  • My web site will bring in 20 new coaching clients by the end of the second quarter.

  • My web site will sell 10,000 copies of my e-book by July 1st.

  • My web site will clearly show my services to 20,000 new people by the end of the year.

  • My email list will have 6,000 new sign ups by March 1st.

  • My membership web site will have 1,000 new members by November 15th.

Who are you looking to attract?  

What does your audience look like?
What are their income levels, profession, age?
What are their feelings surrounding e-commerce or technology in general?


The WHO will dictate how the web site is laid out, the language you use and the graphic appearance. 

An online clothing store for children will look, feel and sound very different from a site about a self-help ebook.  A site to attract customers for your cleaning services will be vastly different then a site to attract businesses that are looking for marketing help.

 

How can you help your audience?  

 

What is it you offer that will prompt your web site visitors to take action?  Identify the problem they have and how you will solve that problem.  Your mission is to create an emotional response from the visitor.  You want them to say “YES – I need that” and hit the buy now or sign me up for your mailing list.

 

Example:  My mission is to create a web site that will clearly show my audience why Internet Marketing is an important part of their overall Marketing Plan and will generate a new stream of income for them.

 

COMMIT! 

You have you goals – now commit to seeing them through.  Reserve one hour each day to your success by promoting your web site, talking about your business, writing in your blog, making connections via MySpace, Facebook and other social networking sites.   Keep your goals in front of you so you can review them often.  As you read your goals and see your success you will be inspired into action that will move you forward to accomplishing those goals. 

Stay in the know!


By submitting this form, you are consenting to receive marketing emails from: Social Media Marketing NewWard Development LLC. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Archives

Categories

Melissa is not only inspirational and great business support, but when I've had even the smallest technical issues, even on FB, she was a message or phone call away. Nice to have willing ears, to listen and even better when they can translate and communicate, clearly. Can't be taught.

Maria Bortugno, B Designs Interiors

Melissa is a steady business partner who adds knowledage and strength to any organization. She is a pleasure to work with. She encourages you and brings so much social media and web knowledge. If you are unsure of your website, ask Melissa!

Melissa O’Reilly

Melissa manages my company website, and has for several years now. She's very easy to deal with, very fair in her pricing, knows exactly what she's doing, and provides excellent web design services consistently and reliably.

Nancy Baum Delain, Esq